Grow Your Brand and Practice with Social Media

Please note location change: Embassy Suites Brookfield  

Registration will close 48 hours prior to the meeting.

Grow Your Brand and Practice with Social Media
Presented by Dagny Zhu, MD

We begin at 6 p.m. with networking, appetizers, and cash bar (credit cards not accepted), followed by the meeting and dinner at 6:45 p.m. Members are encouraged to invite guests.

The modern day ophthalmologist needs to have a good understanding of social media and digital marketing for practice growth. Social media offers an inexpensive, effective way to build one’s brand in today’s digital age. Specific strategies for creating engaging content and utilizing the most popular social media platforms will be discussed.

Dr. Dagny Zhu is a cornea, cataract, and refractive surgeon and Medical Director and Partner of NVISION Eye Centers in Rowland Heights, CA. As a first-generation immigrant, she graduated as high school Valedictorian and Summa Cum Laude from UCLA on a full tuition Regent’s Scholarship and went on to receive her M.D. from Harvard Medical School. She did her residency at the prestigious Doheny Eye Institute/University of Southern California (USC) and completed her cornea and refractive fellowship at Bascom Palmer Eye Institute, consistently ranked the #1 eye hospital in the country.

Dr. Zhu serves as medical advisor to multiple ophthalmic companies and has published, lectured, and been featured in over 200 scientific journal articles, book chapters, professional meetings, and press features including Forbes, the Today Show, Huffington Post, InStyle, and CNN. In addition to laser vision correction and premium IOL cataract and lens-based surgery, Dr. Zhu performs all surgeries of the anterior segment including the EVO ICL, corneal transplantation, crosslinking and INTACS for keratoconus, and pterygium surgery. She sits on the editorial board of major ophthalmology publications, lectures to peers worldwide, and leads cutting-edge clinical research studies on the latest presbyopia treatments. She holds leadership positions in the American Academy of Ophthalmology and the American Society of Cataract and Refractive Surgery and is a member of the prestigious AECOS and Cedars Aspens societies.

Additionally, Dr. Zhu has garnered a large social media presence as a Healio podcast co-host and healthcare influencer (@DZEyeMD) where she educates on eye health and champions for women in medicine. For her professional and community work, Dr. Zhu was most recently named a “Rising Star in Ophthalmology” by Super Doctors, “Top 50 Global KOL” by MediaMice, “Top 40 under 40” by Ophthalmology Management, Castle Connolly Top Doctor, and “Outstanding Female Leader” by Millennial Eye.

We begin at 6 p.m. with networking, appetizers, and cash bar, followed by the meeting and dinner at 6:45 p.m. Members are encouraged to invite guests.